Carnival is Brazil's largest cultural celebration and generates billions of reais for the economy each year. Between 2023 and 2025, we worked alongside some of the country's leading street carnival groups during their appearances at São Paulo Carnival, including Galo da Madrugada, Vem Com o Gigante, Bangalafumenga, Fogo & Paixão and Os Capoeira. Our work spanned online and offline communication. On digital channels, we handled content creation and social media management, from planning and editorial calendars through publication. On the streets, we managed every aspect of the groups' visual communication, from the banners on sound trucks to posters, T-shirts and abadás (Carnival shirts), as well as custom materials such as advertising blimps, badges and information signs. For three consecutive Carnival seasons, we helped bring the energy of these groups from the streets to social media and back.
