DREAMLAND / CASE STUDIES
ARTISTIC IMMERSION + CONTENT / 2022

Samuca e a Selva, “Ditados Populares Dançantes” (2022)

Samuca e a Selva, “Ditados Populares Dançantes” (2022)

“Ditados Populares Dançantes” is an album shaped directly by the band's fans. Its 10 tracks were written and produced during a 10-day creative retreat, using words sent in by the audience on social media. This collage-based approach also inspired the record's visual identity and cover art, drawing on Brazil's popular visual culture and the traditions of sign painters and storefront lettering. We handled communication for the entire project, from filming and social media to paid advertising and audiovisual documentation of the retreat, placing fan collaboration at the heart of the release's story.

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